The ultimate challenge - bringing together the brightest, most visionary, innovative and purpose-driven people and partners in a joint and united effort to realize a new series of break-through concepts that will lead to prosperity and progress - not only for businesses but also for society as a whole.
Special Announcement
We are so delighted to annonce that we are in the planning process of the opening of a San Francisco Office in Q2-2026 and a New York Office in Q4-2026
FROM TALENT TO SKILLS TO PROBLEM-SOLVING
"Interdisciplinary, holistic problem-solving skills are already in high demand and are set to become one of the most valuable leadership assets. It requires constant learning—and fortunately, the future looks bright. Today’s young talents are not focused on climbing the conventional career ladder; they want to make a real difference and be part of something truly great and purposeful. They are learning-driven and impact-oriented. They don’t ask what you do—they ask: what problem do you solve? And what a powerful promise for the future of business and society."
Thomas H. Sorensen, Founder & CEO of Oneday Lab
"The only way for business leaders to handle the challenge of the ever-increasing speed of technological change and complexity is to practice life-long learning. Speed has always been an advantage - but today, the speed at which you can learn and gain new insight has become a real asset - and it can become the crucial competitive advantage of businesses in the future".
Jean-Francois Manzoni, Former President of IMD Business School, Lausanne, Switzerland
As corporations and governments across the world increasingly turn to innovation as the road to future growth and prosperity in a changing globalized market, the need to search for new sources of ideas, inspiration and imagination is as strong as ever.
Based on many years of extensive strategic research and development, ONEDAY has together with our network of highly competent partners taken up the challenge to create strategic initiated business opportunity projects that can pave the way for new high impact / high-potential startups / scaleups.
It is an ambitious, complex and demanding task that not only requires long-term vision, the right amount of analytical strength, creative inspiration and pure business judgement - but also the right kind of timing.
In fact, timing is crucial when it comes to launching new businesses. Deciding on the right timing for a new business is like aiming at a moving target without destination - and once the business is launched, you really need to master the art of "strategy on the fly".
Competitive advantages are no longer sustainable - but something you can create and possess only for a limited period of time. Therefore, the challenge is to establish a highly effective system for handling the ever-changing competitive environment and cross-industry market dynamics.
In addressing this challenge, we have developed the Strategic Synergy Synthesis Model©, which help us to reduce the risks and costs of creating new innovative startups / scaleups.
By combining the best practice of the highly vigorous, vibrant and entrepreneurial startup environment found in e.g. Silicon Valley with the more academic and analytical approach practiced by most leading corporations and taught by most leading business schools and tech universities around the world, we aim to address the urging need to build better businesses with not only high-impact and high-potential - but also high probability.
Reconstructing market boundaries and finding new positions that makes the competition irrelevant has always been at the core of our efforts. A concept, which - by the way - is both inspired and aligned with the profound research conducted by the two INSEAD Professors W. Chan Kim and Renée Mauborgne.
Obviously, disruption is a part of what we do - but so is the opposite. We call this Disruption Shields© - for businesses or entire industries.
Prior to any potential business launch, we work hard to become best-of-class in creating the right product/market fit and in developing the right sequences of pro-active strategic moves, thereby making future possible pivoting almost a planned part of the game plan. An approach, we have termed The Kaleidoscope Strategy©.
Now, let's build better businesses !
If you would like learn more about Oneday, please apply for limited access here.
*) From Q1-2026, we plan to offer a limited number of corporate clients our assistance with the creation of new high-impact / high-potential / high probability corporate ventures
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